61 protein SKUs (PP·Bars·Nut Butters) + Non-Protein PL · per SKU×Channel unit economics · model to CM3
Volume mix
Edit channel & category revenue shares (others rescale proportionally). The matrices below show the resulting cross-mix — toggle which axis sums to 100%.
1 · Channel mix
2 · Category mix
3 · Channel × Category
4 · Channel × SKU
Pricing — MRP, Discount & ECP
ECP = MRP − consumer discount (Discounts + Consumer Promotions + Loyalty) — the price your consumer sees. Edit New Disc% directly per SKU (the weighted-average discount): the change is applied equally across the channels that SKU sells in (inter-channel gaps preserved) and routed to each channel’s actual Nirvana line. Set a New MRP per SKU to reprice. NSR and everything below tie to Nirvana.
Channel consumer discount — resulting rate (% of MRP)
Per-SKU MRP → ECP
Channel A2S — % of channel GMV
One line per channel = (Performance Marketing + Sampling) ÷ channel GMV. PG/commission stays structural.
Category / BB A2S — % of category GMV
One line per category = (SM Category + Brand Building) ÷ category GMV.
Total marketing split
Thumb-rule target ≈ 70% channel / 30% category. May actual ≈ 47/53.
ChannelCategory+BB
Whey RM cost — the volatile driver
Each SKU's Standard RM is split into whey (WPC g + WPI g per unit × these ₹/kg) and non-whey. Change a price and it re-flows through RM → COGS → CM3 for every whey SKU.
WPC — Whey Protein Concentrate ₹/kg
WPI — Whey Protein Isolate ₹/kg
Unit P&L inspector
Per-net-unit economics for one SKU × Channel, baseline vs scenario.